
Has Spoken at..
Comcast Business; Flagstar Bank; ASIS International (American Society for Industrial Security - Palm Beach Chapter); Mobility City Owners Conference; Florida Society of Association Executives; PNC Bank; Braintrain Centers Inc.; Toastmasters Division 47 Leadership Conference; National Association of Benefits and Insurance Professionals (NABIP); KW Property Management & Consulting (KWPMC); Jim Moran Institute for Global Entrepreneurship (JMI); CBM Trading; Jim Moran Institute; Coral Springs Coconut Creek Regional Chamber of Commerce; Florida Association of Chamber Professionals (FACP); Rotary Society; Women For Excellence; Rotary Club; American Business Women's Association Southeast Woman's Alliance; American Business Women’s Association Coral Springs Chapter; Career Placement Program at the Florida Atlantic Technical College; BrightView Landscape.
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What people are saying!
Contact us to schedule Irma to speak, or, to discuss your speaking needs.
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We look forward to working with you!


If problems keep landing on your desk, your organization is slowing itself down.

Irma Parone, president of the Florida Speakers Association with over 2 decades of speaking and consulting experience, helps executives at multi-location operations fix what’s slowing their businesses down.
She does this by helping your organization build teams that solve problems rather than escalate them. Her programs
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Eliminate recurring time drains,
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Reduce employee and customer turnover, and
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Create a culture of confident decision-making that drives bottom-line results.
Irma Helps Executives Fix What's Slowing Their Business Down.
She works with corporate leaders in customer-facing service companies to build problem-solving cultures where employees think and solve like owners—not escalate and wait.
The result: faster decisions, stronger retention, better service, and executives who can actually run their businesses instead of fighting it.

Organizations don't slow down because people don't care—they slow down because problems are misidentified, decisions are stalled, and leaders end up solving issues their teams should own. This flagship program helps executives fix what's slowing their business down by strengthening problem-solving & decision making across the organization. Using a clear 8-step framework, leaders learn to identify real problems, make confident decisions, and develop their teams to solve issues at the source—not at the top. This is essential for leaders managing distributed teams, multiple locations, and franchises where escalation and inconsistency drain both time and culture.
Who this is for: C-suite leaders, senior executives, regional/department heads, and multi-location operators responsible for overall performance and culture.
Audience Takeaways:
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Identify the Real Problem: Cut through symptoms and distractions to pinpoint what's actually slowing the business down across your locations, so you stop treating symptoms and start fixing root causes at every site.
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Use Practical Problem-Solving Strategies: Replace "ready, fire, aim" with structured approaches that prevent recurring issues and build accountability at every location and level.
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Make Confident Decisions: Apply a simple, scalable problem-solving and decision-making model that improves consistency, accountability, and follow-through—both at headquarters and across every location.
Speaking Programs
Irma delivers customizable speaking programs—from keynotes to breakout sessions to full-day workshops and panel discussions—designed to fit your event format and audience. Each program helps leaders and teams identify and fix the problems that slow down customer-facing service organizations. Below are her most requested programs:
How to Fix What's Slowing Your Business Down: Problem-Solving & Decision Making Framework for Multi-Location Leaders

Whose Jersey Are They Wearing? Solving the "Divided Loyalty" Problem in Multi-Location Operations
In multi-location and client-based operations, your employees often feel more loyal to the location they work, or the client they see every day, than to the company that signs their paycheck. When staff "wear the client's jersey" or are more invested in their site than in your mission, you lose influence. Culture fragments, standards slip, and eventually, your best people either leave or get poached by the very clients they serve, possibly replacing your organization with your competition. This session helps leaders bridge the gap between headquarters and the frontline by providing a framework to build a high-ownership culture at a distance, ensuring off-site and on-site employees stay emotionally connected to your mission while delivering consistent, branded experiences across every location.
Who this is for: Multi-location operators, facility services leaders, retail and hospitality leaders, and operations managers overseeing distributed or client-based teams who need to build loyalty and retention across all sites.
Audience Takeaways:
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Stop the Drift: Practical strategies to keep remote, off-site, and dispersed teams aligned with your standards, mission, and culture—not just responding to client or location demands.
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Reduce Poaching & Turnover: Learn how to build the kind of "home base" culture and emotional connection that makes employees decline competing offers and stay committed to your organization.
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Deliver a Unified Brand Experience: Ensure every location delivers your level of service, quality, and culture consistently, regardless of the local environment or pressures they face daily.
Stop Managing Time. Start Fixing the Problems That Steal It.
Time problems are rarely about the calendar—they're about unresolved issues: unclear priorities, repeated interruptions, decision bottlenecks, and leaders solving problems their teams should own. This practical, high-impact session shows leaders how to fix what's slowing them down by addressing the underlying problems that drain time and focus. By applying problem-solving frameworks to time management, leaders reduce firefighting, improve focus, and reclaim time for what truly drives performance. For multi-location leaders, this means solving problems once—at the source—so they stop consuming time across every site.
Who this is for: Multi-location leaders, franchise owners, operations executives, and managers who feel stuck in firefighting—constantly interrupted and solving the same problems over and over across locations or in headquarters.
Audience Takeaways:
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Spot the Real Causes of Time Loss: Uncover the hidden culprits that create interruptions and escalations that drain your time.
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Reduce Interruption-Driven Work: Put repeatable systems and accountability structures in place so the same problems stop resurfacing across locations and your teams can own more.
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Focus on What Truly Moves the Business Forward: Increase both effectiveness and job satisfaction by eliminating time-stealing problems—without adding more to the to-do list or burning out your team.

Customer Retention That Fuels Growth: Turning Service Failures Into Loyalty Wins
Sales bring customers in; retention determines how fast—or how far—you grow. In a world where one service failure can go viral, the real danger isn't the mistake itself but how the organization thinks, decides, and responds. For multi-location operations, inconsistent service recovery across sites can destroy brand trust and loyalty at scale. This program shows leaders how to fix what's slowing customer growth by handling critical moments with clarity, speed, and confidence. By applying problem-solving and decision-making frameworks to service recovery, leaders turn potential losses into loyalty-defining wins—consistently, across every location.
Who this is for: Multi-location executives, franchise owners, customer experience leaders, operations managers, and service delivery heads responsible for service quality, loyalty, and revenue growth.
Audience Takeaways:
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Master the Moments That Make—or Break—Loyalty: Use a clear, problem-solving approach in high-stakes service situations to turn potential failures into emotional loyalty wins—and ensure consistency across locations.
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Turn Service Failures Into Recovery Wins: Learn fast, clear, and emotionally intelligent response frameworks that resolve issues and strengthen customer relationships, regardless of where the service was delivered.
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Implement Scalable Retention Strategies: Reduce churn, increase customer lifetime value, and improve operational performance.

Business Is Easy. People Are Hard: Building Stable, Accountable Teams Across Multiple Locations
Multi-location and franchise systems are built for efficiency, but people problems—turnover, miscommunication, inconsistent execution, and accountability gaps—create friction that no operations manual can fix alone. This engaging program helps owners and leaders fix what's slowing their business down by simplifying the people side of operations. Help leaders build loyal, steady teams that support growth, protect their time, and keep every site running strong and consistent. The result: reduced turnover, fewer crises, and a culture that works—not despite distance, but because of it.
Who this is for: Multi-location owners and operators, franchise owners, and operations professionals who need consistency, accountability, and strong teams across all sites.
Audience Takeaways:
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Retain and Engage Your Best People: Create a workplace culture and environment they don't want to escape from by solving the real problems driving frustration, miscommunication, and turnover at every location.
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Solve the Right Problems: Uncover what's really driving turnover, stress, and inconsistent execution across locations—so your fixes actually stick and don't just move the problem around.
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Build a Loyal, Steady Team: Develop a team structure and culture that supports growth, protects your time, reduces crisis management, and keeps every site running strong, consistent, and profitable.
Her Books
Irma is the author of two multi-award-winning books on exponential problem-solving:
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WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line
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WINX for Employees: The Problem-Solving Model to Unlock Workplace Success
These books form the foundation of her speaking programs and give audiences a practical, repeatable framework they can use long after the event.

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Her Focus
Multi-Location Customer-facing Service Organizations
Credentials
Founder & CEO, Parone Group
President, Florida Speakers Association (FSA)
Multi-award-winning author of the WINX series
Certified in Organizational Development, Institute of Organizational Development
Graduate, Industrial Relations Studies Program, Cornell University
Senior Regional Vice President, large regional security company (15 years)
Regional Labor Relations, & General Manager for a large national security company servicing Nuclear Power Stations
Consulting Services
In addition to speaking, Irma offers consulting services. Contact her directly for more details. Her direct line is 954-464-6689. Or you can review her consulting website at ParoneGroup.com.
Books by Irma:
Voices of the 21st Century
Get your copy personally signed by Irma Parone.
The WINX Decision Making Series
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Discover the transformative power of the WINX series—a dynamic duo of business books designed to revolutionize problem-solving and elevate organizational success. Authored by renowned leadership consultant and CEO of the Parone Group, these books distill over 20 years of expertise into actionable strategies for both business owners and employees. & "One team, on the same train moving in the same direction, is a powerful force." — Irma Parone
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Book 1: WINX: The Problem Solving Model to Win Exponentially with Customers, Employees &Your Bottom line (Blue Cover).
This first book is a must-read for business owners and leadership teams seeking to unlock exponential growth. Dive into the WINX process, an eight-step path that fosters a culture of continuous problem-solving excellence. Learn how to evaluate solutions, enhance teamwork, and
cultivate a supportive work environment that fuels success.
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Book 2: WINX for Employees (Gold Cover).
Tailored for employees at every level—from newcomers to seasoned professionals—this book is a roadmap to personal and professional growth. Based on the first book in this series, but written specifically for employees, discover how the WINX process empowers individuals to approach problem-solving with innovation and critical thinking, enhancing job satisfaction and productivity.

Within these pages, you’ll discover powerful female voices rising up to educate, guide, and inspire. Behind each story is a woman brave enough to have her voice heard and bold enough to make a difference. Their stories challenge the status quo, bring to light once-dark topics, and introduce new ways of thinking.
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In a recent interview, Irma shared how honored she was to be selected by WSA to join the amazing women in this book. She further said, “The thoughts of my journey as an interest to an international audience are humbling, exciting, and being quite honest a bit horrifying.”
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International Best Seller on Amazon:
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#1 Women in Business
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#1 Biographies of Business Professionals
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# 1 Small Business & Entrepreneurship
$18.95 + $1.23 sales Tax (6.5%) for a total of $20.18… with FREE Shipping*
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