Has Spoken at..
Comcast Business; Flagstar Bank; ASIS International (American Society for Industrial Security - Palm Beach Chapter); Mobility City Owners Conference; Florida Society of Association Executives; PNC Bank; Toastmasters Division 47 Leadership Conference; National Association of Benefits and Insurance Professionals (NABIP); KW Property Management & Consulting (KWPMC); Jim Moran Institute for Global Entrepreneurship (JMI); CBM Trading; Jim Moran Institute; Coral Springs Coconut Creek Regional Chamber of Commerce; Florida Association of Chamber Professionals (FACP); Rotary Society; Women For Excellence; Rotary Club; American Business Women's Association Southeast Woman's Alliance; American Business Women’s Association Coral Springs Chapter; Career Placement Program at the Florida Atlantic Technical College; BrightView Landscape; GSX (ASIS International Global Security Exchange);
What People Are Saying!
Contact us to schedule Irma to speak, or, to discuss your speaking needs.
We look forward to working with you!
If Problems Keep Landing on Your Desk, Something Needs to Change.
Are you spending too much time resolving problems your team should be handling? Frustrated by recurring issues, inconsistent accountability, or decisions that cost you customers, employees, and valuable time?
Imagine an organization where employees at every level take ownership, solve problems, and make decisions you can trust.
That's what Irma Parone helps organizations achieve.
An Organizational Performance Strategist, award-winning author, and past president of the Florida Speakers Association, Irma brings three decades of executive leadership experience to the stage.
Through engaging, story-driven keynotes and practical workshops, Irma helps leaders and employees:
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Take Ownership: Solve problems at the source instead of escalating them to leadership.
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Make Better Decisions: Recognize how everyday choices affect customers, coworkers, and business results.
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Strengthen Performance: Build accountability, customer loyalty, and a culture where people contribute to organizational success.
Build a Culture of Decision-Makers You Can Trust.
Your organization's success depends on the decisions people make every day—even when leadership isn't in the room.
Irma helps senior leaders build a culture where employees at every level take ownership, solve problems, and make sound decisions that support organizational goals.
The result: Fewer problems escalating to leadership, faster resolution, stronger accountability, improved customer loyalty, and better business performance.
Speaking Programs
Irma delivers customizable speaking programs—from keynotes to breakout sessions to full-day workshops and panel discussions—designed to fit your event format and audience. Each program helps leaders and teams fix problems that slow their organization down. Below are her most requested programs:
Invisible Decisions, Visible Results
Aligning Frontline Choices with Strategy, Retention, and ROI
Every day, employees make decisions that influence customer loyalty, workplace culture, and business results—often without realizing they're making them. From the receptionist greeting a visitor to the supervisor addressing a performance issue, these everyday choices can strengthen an organization or undermine its success.
In this engaging, story-driven keynote, Irma reveals the power of these often-overlooked decisions and introduces her 3-Question Decision Compass, a practical tool that helps people consider how their choices affect customers, employees, and the company. Audiences discover how to make everyday decisions more intentional, strengthen accountability, and connect individual actions with organizational success.
Who This Is For: Corporate conferences, leadership meetings, association events, and organizations seeking to strengthen accountability, customer loyalty, and business performance. Relevant to executives, managers, supervisors, and employees at every level.
Audience Takeaways
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Recognize Invisible Decisions: Identify everyday choices that can strengthen or undermine customer loyalty, accountability, and business results.
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Make Better Decisions: Apply the 3-Question Decision Compass to consider the impact of decisions on customers, employees, and the company.
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Turn Strategy Into Action: Connect everyday decisions with organizational priorities to strengthen ownership, consistency, and performance.
How to Fix What's Slowing Your Business Down
A Practical Framework for Solving the Right Problems and Making Better Decisions
Recurring problems drain leadership time, frustrate employees, and weaken business performance. Too often, organizations address symptoms rather than root causes, decisions are delayed, and problems that should be resolved by employees end up on leadership's desk.
In this practical, engaging program, Irma introduces her eight-step WINX Problem-Solving Model, a structured approach she developed to help leaders and teams identify the right problems, evaluate solutions, and make sound decisions. Audiences discover how to strengthen accountability, reduce recurring issues, and build teams that solve problems at the source—not just at the top.
Who This Is For: CEOs, COOs, senior executives, department leaders, and leadership teams responsible for organizational performance and results.
Audience Takeaways
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Identify the Right Problem: Look beyond symptoms to uncover root causes before investing time and resources in solutions.
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Strengthen Problem-Solving: Apply a structured approach to evaluating alternatives, addressing recurring challenges, and improving accountability.
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Make Better Decisions: Use a practical decision-making framework to improve consistency, follow-through, and results across the organization.
Who This Is For: CEOs, COOs, senior executives, department leaders, and leadership teams responsible for organizational performance and results.
From Awareness to Action
Recognizing the impact of everyday decisions is the first step. Building the skills and confidence to solve problems consistently takes it further.
Irma's programs can be customized as keynotes, interactive workshops, or leadership sessions to meet your audience's needs and event objectives.
Ready to bring better decision-making and problem-solving to your organization?
Additional Speaking Programs
Practical Solutions to the Challenges Leaders Face Every Day
From employee retention and customer loyalty to time management and team performance, many business challenges share a common thread: problems that remain unresolved and decisions that fail to produce the desired results.
Irma's additional programs apply practical problem-solving and decision-making strategies to the challenges that affect organizational performance.
Stop Managing Time. Start Fixing the Problems That Steal It.
Solve Recurring Problems. Reduce Interruptions. Reclaim Valuable Time.
Does your day disappear into interruptions, unexpected problems, and issues you've already addressed?
Time management isn't always about managing your calendar. Often, it's about identifying and resolving the problems that keep stealing your time.
This practical program helps leaders recognize recurring time disruptors, uncover their causes, and make better decisions about priorities, delegation, and accountability.
Who This Is For: Executives, managers, supervisors, and professionals who want to reduce firefighting and improve productivity.
Audience Takeaways:
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Identify Time Disruptors: Recognize recurring problems, interruptions, and activities that consume valuable time.
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Solve Problems at the Source: Address underlying causes instead of repeatedly managing the same issues.
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Focus on What Matters: Improve prioritization, delegation, and accountability to spend more time on activities that drive results.
Customer Retention That Fuels Growth
Turning Service Challenges into Customer Loyalty
Winning a new customer takes effort. Keeping that customer requires consistently making decisions that earn their trust.
When something goes wrong, the way employees respond can determine whether a customer stays, leaves, or becomes a loyal advocate.
Drawing on her experience improving customer retention from 51.2% to 93%, Irma shares practical approaches to identifying service breakdowns, resolving customer problems, and strengthening the everyday decisions that influence loyalty.
Who This Is For: Executives, customer experience leaders, managers, and teams responsible for customer satisfaction, retention, and business growth.
Audience Takeaways:
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Recognize Loyalty-Defining Moments: Identify the everyday decisions that influence customer trust and retention.
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Solve Customer Problems Effectively: Address service failures with sound decisions, accountability, and timely resolution.
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Strengthen Customer Loyalty: Develop practices that improve service consistency and build lasting customer relationships.
Business Is Easy. People Are Hard.
Solving People Problems That Undermine Performance
You can have great products, efficient processes, and a solid business strategy. But when employees are disengaged, expectations are unclear, or accountability is missing, even the best plans can fall apart.
This engaging program explores the people challenges that frustrate leaders and weaken organizational performance. Irma shares practical approaches to understanding what drives employee behavior, addressing recurring workplace problems, and developing teams that take ownership of results.
Who this is for:
Executives, business owners, HR leaders, managers, and supervisors responsible for employee performance, engagement, and retention.
Audience Takeaways:
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Identify the Real People Problems: Look beyond employee behavior to understand the issues affecting engagement, accountability, and performance.
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Strengthen Employee Accountability: Establish clear expectations, improve communication, and encourage ownership.
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Build Stronger Teams: Make better leadership decisions that support employee development, retention, and consistent performance.
Whose Jersey Are They Wearing?
Building Employee Loyalty, Accountability, and a Shared Sense of Purpose
Your employees may wear your company's uniform, but whose team do they really feel they're on?
When employees feel disconnected from their organization, divided loyalties, inconsistent service, and employee turnover can follow.
This program explores the leadership decisions and workplace practices that influence employee loyalty and commitment. Irma helps leaders recognize the underlying problems that weaken organizational connection and develop strategies that strengthen trust, accountability, and a shared sense of purpose.
Who This Is For: Executives, HR leaders, operations managers, and organizations with employees working at client sites, remotely, or across departments.
Audience Takeaways:
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Recognize Divided Loyalties: Identify workplace conditions that weaken employee connection and commitment.
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Address the Underlying Problems: Apply practical problem-solving strategies to improve communication, trust, and accountability.
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Strengthen Team Loyalty: Create an environment where employees feel connected to the organization's mission and take pride in representing it.
Customized for Your Audience
Every organization faces different challenges, but stronger problem-solving and decision-making can make a difference in every one of them.
Irma's programs can be tailored for keynotes, breakout sessions, interactive workshops, and executive leadership meetings.
Let's discuss the challenges your audience faces and the results you want to achieve.
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Her Focus
Primarily Multi-Location Organizations
Credentials
Founder & CEO, Parone Group
President, Florida Speakers Association (FSA)
Multi-award-winning author of the WINX series
Certified in Organizational Development, Institute of Organizational Development
Graduate, Industrial Relations Studies Program, Cornell University
Senior Regional Vice President, large regional security company (15 years)
Regional Labor Relations, & General Manager for a large national security company servicing Nuclear Power Stations
Consulting Services
In addition to speaking, Irma offers consulting services. Contact her directly for more details. Her direct line is 954-464-6689. Or you can review her consulting website at ParoneGroup.com.
Her Books
Irma is the author of two multi-award-winning books on exponential problem-solving:
# WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line
# WINX for Employees: The Problem-Solving Model to Unlock Workplace Success
These books form the foundation of her speaking programs and give audiences a practical, repeatable framework they can use long after the event.
Discover the transformative power of the WINX series—a dynamic duo of business books designed to revolutionize problem-solving and elevate organizational success. Authored by renowned leadership consultant and CEO of the Parone Group, these books distill over 20 years of expertise into actionable strategies for both business owners and employees. & "One team, on the same train moving in the same direction, is a powerful force." — Irma Parone
Book 1: WINX: The Problem Solving Model to Win Exponentially with Customers, Employees &Your Bottom line (Blue Cover).
This first book is a must-read for business owners and leadership teams seeking to unlock exponential growth. Dive into the WINX process, an eight-step path that fosters a culture of continuous problem-solving excellence. Learn how to evaluate solutions, enhance teamwork, and
cultivate a supportive work environment that fuels success.
Book 2: WINX for Employees (Gold Cover).
Tailored for employees at every level—from newcomers to seasoned professionals—this book is a roadmap to personal and professional growth. Based on the first book in this series, but written specifically for employees, discover how the WINX process empowers individuals to approach problem-solving with innovation and critical thinking, enhancing job satisfaction and productivity.
Voices of the 21st Century
Irma was selected by the Women Speakers Association to contribute to this International Best Seller on Amazon:
# 1 Women in Business
# 1 Biographies of Business Professionals
#1 Small Business & Entrepreneurship
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